On a Mission to Make a Better Toilet Paper

Georgia Pacific

Georgia‐Pacific is committed to delivering innovative solutions that give consumers the products they want while helping protect the environment.

When it came to toilet paper, we saw an opportunity to make a new generation of toilet paper combining quality and sustainability. With Aria toilet paper, GP is on a journey to see what happens when you hold yourself to higher standards.

We started where all premium paper products start: with trees. The trees used to make Aria are locally and sustainably sourced. They come from within 100 miles of our Port Hudson, La., mill, where Aria tissue is made, instead of being shipped from thousands of miles away.  And all our wood purchases meet the requirements of the Sustainable Forestry Initiative® Fiber Sourcing Standard.

A good beginning — but there’s more to the Aria story.

Aside from trees, making paper also takes energy and water.  During the papermaking process, paper is typically dried with a lot of heat. We developed a proprietary process that reduces energy use by mechanically pressing out some of the water. In addition, all the energy used to make Aria comes from 100 percent renewable biomass power generated on the mill site.

The Port Hudson operations team was involved throughout the product development process, including helping to determine what size roll would be best ‐‐ for the consumer as well as from a production perspective.  Aria’s Mega Rolls last longer and reduce waste, with fewer cardboard cores, less packaging and fewer trucks for shipping.

As for the packaging, Aria is the first Georgia‐Pacific brand to use plastic wrap made from 51 percent plant‐based materials to help conserve fossil fuels. The packaging is also 100 percent recyclable.

Finally, Georgia‐Pacific partnered with The Longleaf Alliance to plant three additional trees for each tree used to make Aria. While most trees are replaced through replanting or natural regeneration, we are putting back more than we use. Planting longleaf pines in the De Soto National Forest in Mississippi will help restore habitats for several at‐risk wildlife species including the gopher tortoise and the red‐cockaded woodpecker.

The result of all these efforts is a first‐of‐its‐kind “premium with a purpose” bath tissue.