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| Challenge |
Major retailers have specified that they no longer want products delivered in non-recyclable waxed boxes.
Perishable food companies, primarily meat, poultry and seafood processors, as well as growers and shippers in the produce segment, challenged the corrugated industry to develop recyclable corrugated boxes to meet these demands.
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| Solution |
By applying our reliable and repeatable 5-step innovation process, the team at the Innovation Institute led the development and testing of a proprietary coating technology, which offers structural integrity and outstanding performance while providing a recyclable solution not available with most waxed packaging products.
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| Results + Impact |
Greenshield™ delivers 100% recyclability, tested strength and cost benefits to the supply chain through Old Corrugated Containers (OCC) revenue.
With Greenshield, customers are able to respond to retailer's demands and differentiate themselves in the market at a competitive cost.
Over the last year, Georgia-Pacific has tested this solution in the poultry industry and shipped more than three million pounds of deli chicken successfully. The Innovation Institute is completing its final tests to validate Greenshield's family of recyclable corrugated solutions for seafood and various produce commodities, such as celery, peaches, grapes and squash.
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