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Trinchero Family Wines were looking for a way to display a multipack of their Reserve line of three wines. These wines would be marketed in wine specialty shops and fine restaurants. The package had to portray a high image and replace the existing wooden crate.
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Color-Box was able to design a package that utilized a common master carton and unique headers for the display. The header identifies the wine and draws attention to the package. A printed and die cut insert allows the consumer to see the bottom half of the carton without lifting the insert.
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The package has gone over very well and sales have exceeded the initial plans by over double. The package was initially hand packed. Trinchero is investigating automating the case packing due to the additional demand. This package has given Trinchero the flexibility needed in this new line.
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