 |
Lego asked Color-Box to create packaging that would bring their Star Wars products to life. The packaging had to entice consumers to purchase Lego products and create their own action-packed stories. Lego's additional mission was to use the packaging in end cap displays.
|
 |
Laminated E & F flute board, combined with embossing and spot coating applications offered just the ticket Lego needed to bring the thrill of this celebrated movie series to the retail shelf.
|
 |
The top flight package design and high tech printing proved to be a powerful marketing force. Lego was able to successfully negotiate with its distributors the placement of dedicated Lego kiosks throughout many stores.
|
