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A large mass merchandiser was looking for ways to package baking products together to help create a fun baking experience for children. The package needed to hold all the ingredients for a variety of theme cupcakes and cookies.
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General Mills worked with Color-Box to develop packages that could hold different assortments of ingredients and supplies needed to bake exciting theme baked goods. The enhanced graphics capture the attention of shoppers – especially children.
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The attractive package includes a handle for easy carrying and a window to display all the components of the kit. The initial success of the product led to new product themes and has generated unit volumes of over one million kits per year.
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