Building a Better Box
Sometimes less is more when it comes to making a better box, particularly when ‘less’ is reduced fiber content and ‘more’ is equal or better protection for our customers’ products on their way to consumers.
Georgia-Pacific’s packaging group works directly with customers to optimize their packaging and help them meet their sustainability needs. This involves making sure that the package is the right fit and strength for the product. Through this process, GP’s packaging designers can often find ways to use a combination of lighter grades of paper – those with less wood fiber – while maintaining the performance characteristics of a box made from heavier grades. It brings together packaging design, paper selection and manufacturing and converting processes.
Board grade optimization provides benefits throughout the supply chain – conserving resources by reducing the amount of packaging, decreasing waste and lowering transportation and delivery costs.
And GP’s packaging group expects progress to continue. “We’re never through optimizing,” says Pat Smorch, director of packaging sustainability. “We will continue to innovate through technology and other manufacturing changes to meet customer demands.”